This is just a quick post to share an important insight with everyone; something that was driven home to me during a talk this morning with a highly successful Instant Internet Lifestyle online marketer.
It's not about 'trying to make money'.
It's about enjoying what you're doing AND doing it in the most ethical, honest way you know how.
All the rest, all the SEO and headline, product and software 'tricks' of the trade (if they are also ethical and honest) can be added onto this. But without the underlying drive to genuinely help others, deliver quality content and always over-deliver (giving much more than you actually charged for the product -- more than your customer was expecting) none of it matters.
Sure some slick sales sites full of spin and hype might make some money - at least at first - but a poor reputation will catch up with you. Trying to 'sell' out of desperation, ineptitude or selfishness will haunt you in the end.
Instead the answer is to put the integrity of your business - and yourself - right up there with the best interest of the people buying your product or service.
Does this sound old fashioned? Does it sound like . . . gasp . . . WORK?
Well, to be truthful, yes it is work. So is playing sports, carving a sculpture, writing a novel or learning to ride a horse. These skills all take a LOT of work. Sometimes a lifetime of it.
But -- is it PLEASURABLE and worthwhile work?
Absolutely. If it's not, for you, you're probably in the wrong business. Or doing it wrong.
Gimmicky, 'hypey' or borderline headlines or marketing methods? Be very careful.
Honest value, generous sharing of knowledge, helpful advice, and genuine integrity? I don't see any way to lose.
Just wanted to share this.
As always, best of luck in your ventures!
Check out this link to see how Instant Internet Lifestyle compares.
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